Yipes, a digital agency dedicated to assisting businesses in their initiation and expansion within digital markets. They wanted to approach their logo design with a focus on the agency name as a primary visual element. The objective was to convey a sense of forward momentum, aligning seamlessly with the tagline “Digital Forward.”

To encapsulate the brand’s attributes of trust, energy, and stability, a vibrant orange was selected as the primary color. This hue not only serves as a visual representation of the agency’s dynamic approach but also establishes a color palette that communicates reliability and enthusiasm, essential elements in the digital landscape.