Supreme Smoke & Fashion
Supreme Smoke & Fashion is a boutique retail establishment, catering to diverse consumer interests, prominently featuring streetwear and tobacco products.
In response to the client’s specifications, the design’s primary focus revolves around the brand name “Supreme.”
The logo concept seamlessly integrates a vintage and urban street-style aesthetic. In addition, the full business name, establishment year, and a selection of available articles from the store are thoughtfully incorporated within the logo, effectively communicating the store’s product offerings and heritage.
Colors
The color palette selected for this logo is characterized by its vibrancy, intensity, and bold visual impact. For the primary color, a captivating red/orange gradient is chosen, exuding energy and warmth, and captivating the viewer’s attention.
Complementing this dynamic primary hue, Gunmetal grey and white as secondary colors, are integrated to provide versatility and balance. Gunmetal grey offers a touch of sophistication and depth to the design, while white serves as a clean, crisp contrast. These secondary colors are primarily selected for text elements, ensuring readability and clarity, and are also used to adapt to diverse background shades, harmoniously enhancing the overall visual appeal of the logo.
This blend of colors results in a logo design that stands out and offers flexibility across various applications and contexts.
Responsive Logo
Here, we can see various applications of the logo, adapted to suit different sizes and required dimensions:
- Standard Logo with Company Name, Year, and Tagline: This version showcases the complete logo, incorporating the company name, establishment year, and tagline, ensuring a comprehensive representation.
- Brand Name and Icon (for Compact Dimensions and Horizontal Layouts): When limited space or a horizontal layout is preferred, a simplified rendition featuring the brand name and the icon element is used.
- Logo Icon for Compact Dimensions, Favicon, Background, and Other Design Elements: For smaller dimensions and diverse design contexts, the logo icon is utilized. This versatile icon can be employed as a favicon, integrated into backgrounds, and serves as a flexible design element.
