Proton
Proton, a streetwear brand specialising in customized sneakers, envisioned a logo that not only reflected their name but also conveyed the essence of a “proton” – a subatomic particle known for its positive electrical charge within the nucleus of every element.
For this iteration, the brand name “Proton” takes center stage in a futuristic font. To underline the concept of a proton, two electrons elegantly orbit around the name, symbolizing the subatomic particle’s positive electrical charge.
Colors
In response to the client’s preferences, a palette centered around various shades and tints of blue has been curated for this logo. The distinguished Honolulu Blue takes center stage as the primary color, infusing the design with a sense of depth and sophistication.
To enhance visual harmony and versatility, two complementary secondary colors have been introduced. White and dark grey, chosen for their ability to complement the Honolulu Blue, are strategically applied to specific design elements. These secondary colors not only contribute to the overall aesthetic appeal but also serve to ensure optimal contrast on diverse background colors, providing a balanced and adaptable visual identity for the logo.
