Dcentralize
A decentralized music festival in the UK operating in real life and a web3 crypto metaverse world. This festival is powered and owned by its community through tokenisation and will feature live music DJs, crypto talks and blockchain conferences, with the vast majority of its visitors accessing via a virtual world games engine.
An inclusive event which will also host talks and panels on the future of blockchain and decentralized systems.
The core vision is to facilitate the evolution of the music industry using Web3 technologies and to create a deeper connection within the global community through immersive technologies.
Empowering artists through ownership of the festival and their content by creating a decentralized autonomous organization which is governed and owned by its community.
Style Attributes
A questionnaire with 7 basic division was provided for the client in order to determine the desired style for this logo.
The clients get seven pairs of styles to choose from, where they can choose one option per pair. For example, the logo should be more:
1. Classic or modern
2. Mature or Youthful
3. Feminine or Masculine
4. Playful or Sophisticated
5. Economical or Luxurious
6. Geometric or Organic
7. Abstract or Literal
To name a few styles, my client choose for this logo:
1. Modern – Modern designs are what’s cool today
2. Playful – Playful designs show life is all about fun
Research
Every logo design project starts with detailed research, which can be divided into several parts:
1. Company/Industry research
2. Competition research
3. Style research (style attributes)
4. Color and typography research
Mood board
Sketches
Following thorough research and the development of a mood board, the design process commenced with the creation of rough sketches to capture the initial concept for the logo.
These simplified and expeditious sketches play a pivotal role in expediting the logo creation process, guiding the design towards the most promising direction. They serve as a valuable foundation, setting the trajectory for the subsequent phase of high-fidelity logo design.
Logo variations
Logo presentation
