Pro AM is a golf tournament organized by the Sport Center Club.

The client wanted something simple and modern with a key accent on the tournament’s name. Besides this, they wanted to have their golf club name and the year of the tournament as a tagline. Also, they wanted a word mark logo style without icons representing golf, like golf balls or clubs.

Since this tournament is meant to be organized by other golf clubs, they wanted to use neutral. simple black and white colors.