Ikbi
IKBI is a Choctaw word that means literally “to create”. Ikbi is a creative collaborative of technical professionals working together to bring ideas to life.
Ikbi seeks to delight and amaze its customers and create unique app experiences that transform everyday life from something mundane into something engaging, transformational, and special.
The client wanted to have a modern logo that incorporates subtle elements from the Choctaw tribe’s seal/flag. Ikbi’s owner/founder is a Choctaw tribal member, and he wanted to connect the company’s mission with his tribal heritage in a subtle, but respectful (non-profane) way.
Besides this, they wanted to have a modern and minimalist-looking logo with one to two color combinations.
Logo design process
1. Q&A – A set of questions regarding wishes and requirements.
2. Research – Industry, competition, color, typography, etc.
3. Mood board – Design elements, images, colors and typography.
4. Low fidelity design (fast initial sketching)
5. Reviews
6. High fidelity design – Actual design creation
7. Reviews
8. Implementing changes (based on the reviews)
9. Mockup – Design implementation on some products
10. Final reviews and changes
11. Preparing files for both print and web usage
Research
1. Company/Industry research
2. Competition research
3. Style research (style attributes)
4. Color and typography research
5. Choctaw tribe history
Style variations
Color variations
